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Case Study: How a Wenatchee Dentist Got 37% More Traffic with Local SEO

When it comes to local SEO, dentists face steep competition. Patients want providers who are not just nearby, but also credible, visible, and easy to reach online.

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At GSD Local, we recently helped a Wenatchee-based dental clinic grow their traffic by 37% in just 90 days using a focused local SEO strategy. Here’s exactly how we did it—and how your practice can see similar results.

👩‍⚕️ The Client

A general and cosmetic dental office in Wenatchee, WA. Like many practices, they had:

  • A functioning website, but no blog

  • An outdated Google Business Profile (GBP)

  • Inconsistent NAP (Name, Address, Phone) listings

  • A handful of reviews with no review strategy

Their goal? More phone calls. More patients. Better visibility.

🔍 The Strategy

1. Google Business Profile Optimization

We fully optimized their GBP with:

  • Accurate business info and hours

  • Updated service categories and descriptions

  • Photos of the office and staff

  • Appointment link integration

2. Local Keyword Optimization

We implemented location-specific keywords like:

  • “Wenatchee cosmetic dentist”

  • “teeth whitening near Columbia River”

  • “family dental clinic in Wenatchee”

These keywords were placed throughout their site, titles, metadata, and image alt tags.

3. Review Generation System

We helped them create a simple review request system via text and email. Within 60 days, they had:

  • 28 new 5-star reviews

  • A jump from 4.0 ⭐ to 4.8 ⭐ average rating

4. Citation & Directory Cleanup

We cleaned and synced their business info across:

  • Healthgrades

  • Yelp

  • Bing

  • Yellow Pages

  • Apple Maps and more

5. Blog Content Launch

We published two keyword-focused blog posts:

  • “Top 5 Reasons to Get Your Teeth Cleaned Twice a Year”

  • “What to Look for in a Family Dentist in Wenatchee”

Each post ranked for long-tail local search terms within a few weeks.

📊 The Results (in 90 Days)

  • 37% increase in organic traffic

  • 52% increase in phone calls from Google Business Profile

  • 23% improvement in map pack visibility

  • Higher ranking for 12 local keywords

Most importantly? More booked appointments.

❓ Frequently Asked Questions

What kind of SEO helped the Wenatchee dentist grow traffic?

We used local SEO tactics like Google Business Profile optimization, keyword targeting, directory cleanup, and blog content to increase visibility.

How long did it take to see results?

The dentist saw measurable growth—including a 37% traffic increase—within just 90 days of implementing the strategy.

What keywords were used in this case?

We targeted phrases like “Wenatchee cosmetic dentist”“teeth whitening near Columbia River”, and “family dental clinic in Wenatchee.”

Did reviews make a difference in their SEO?

Yes. We helped the clinic gain 28 new 5-star reviews, boosting their average rating and improving trust, which directly influenced their map rankings.

Can this strategy work for other types of businesses?

Absolutely. These same local SEO principles apply to chiropractors, attorneys, contractors, and other small businesses targeting local clients.

🚀 Final Thoughts

This case study proves that with the right SEO strategy, dental clinics in Wenatchee (and anywhere else) can achieve real, measurable growth.

If you’re a dentist—or any service-based business—wondering whether SEO is worth it: it absolutely is.

Let GSD Local help you get found, booked, and trusted online.

📞 Call 888-655-8007 or visit GSDLocal.com to request your free local SEO audit.

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