A local citation is any online mention of your business’s Name, Address, and Phone number (NAP). These show up in directories, apps, websites, and social platforms.
Examples include:
Search engines use citations to verify your business info. The more consistent and widespread your NAP info is, the more trust search engines have—improving your rankings.
Local citations play a foundational role in SEO. For East Wenatchee businesses, accurate and consistent listings boost visibility and help dominate the local market.
A mention of your business name, address, and phone number on online platforms like directories and apps.
They help search engines verify your business, improving your chances of ranking in local search results.
Inconsistent NAP info can confuse search engines, hurt rankings, and reduce customer trust.
If managing manually is too time-consuming, tools like BrightLocal or Yext can save time and ensure accuracy.
Ideally every 6–12 months, especially after any change in business location, phone number, or hours.